Visual Rhetoric on Clemson Campus

C-L-E-M-S-O-N T-I-G-E-R-S Fight Tigers, Fight Tigers, FIGHT FIGHT FIGHT! This prominent chant can often be heard bellowing through the streets of Clemson, uniting both the student body and its other proud fans, on their way to Clemson’s stadium. Frank Howard Field at Memorial Stadium or death valley is a great example of visual rhetoric on Clemson University campus. It is home to the Clemson University Tigers and an absolute site to see on game days. It has a great deal of historical meaning and brings the spirit back into the town of Clemson, South Carolina. It can hold a capacity of 86,000 people, more than most professional football stadiums, portraying its importance and boldness. Literally, when you are looking at the stadium you see a huge structure. This to me signifies that we are a big school that holds a lot of school spirit, athletisim, and love for our student body. The name death valley written on the sign is also a piece of visual rhetoric. It portrays the way our athletic program is and proves to those unfamiliar with the tigers that we do not mess around. With the large amount of seating it can still not withhold all of the tiger fans and their pride. The colors used to decorate the stadium, purple and orange, are in my opinion one of the most important parts of Clemson. During everyday life you can take a walk to class or even downtown and see Clemson students sporting this color. This shows unity, pride, and school spirit. The stadium combined with all of these elements really sum up what Clemson University is all about.